Now this is advertising so clever it's criminal: Y&R agency in Amsterdam, The Netherlands came up with an unusual ad to feature the slim LG's new TV. Hit play or go to Link [YouTube] - via Ads of the World

What? You're going to put your selfwinding Audemars Piguet chronograph (just don't call it a "watch") in a regular old watch winder? That just won't do!

But don't worry, Zannetti is here to save the day with this: Box of Time Dragon watch winder. If you have to ask how much, obviously you can't afford it. Now if only there's a pen that will go with that ...

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A Doctor Who fan named Matt Smith (the same name as the current actor who plays the Doctor) proposed to his girlfriend in front of a TARDIS model at the BBC’s Doctor Who Experience:

But this was not Matt Smith the actor – it is a 22-year-old from Rochford in Essex who worked with BBC Worldwide to set up his proposal, which was accepted, at the Doctor Who Experience in London.

Mr Smith surprised his new fiancee, avid Who fan Stacie-Anne Dilkes, who thought she was heading to London for a shopping trip.

He thought it would be the perfect location and slipped away from his partner to pop on the uniform of the 11th Doctor then pretending to be an exhibit before popping the question on one knee.

Link -via The Mary Sue | Photo: BBC

Sir, it’s quite possible this staircase is not entirely stable. Nonetheless, C3PO will descend it as Mr. Duchamp requires. John Mattos composed this painting. You can see a roundup of other famous works of art with a science fiction twist at the link.

Link -via The Uniblog | Mattos’s Website

In order to examine the way that the human brain evolved differently from those of other primates, scientists arranged for selected humans and monkeys to watch the Clint Eastwood movie The Good, the Bad, and the Ugly:

All the study participants watched 30 minutes of the Clint Eastwood spaghetti western, listening to the dialogue through headphones. The humans watched it once and the monkeys saw it six times, during which the participants’ eye movements were scanned and their neural activity monitored via functional magnetic resonance imaging.

The researchers found some similarities in brain activity locations among the species, but several differences, too. Monkey brain areas that fired up during movements on screen were quiescent in the humans, yet both species shared activity in other areas. This is a function of the species‘ separate evolutions — brain regions that may once have been very similar have adapted to focus on different tasks.

“The method may clarify whether specific functions are preserved in areas that anatomically correspond, are absent in one of the two species, or are shifted to other cortical locations,” Mantini and colleagues wrote. This, in turn, could shed light on how human cognitive function evolved, as compared to cognitive function in our closest cousins.

Which movie would you compel monkeys to watch?

Link | Image: United Artists

A good guitarist can set you on fire. So can a good spice. But when a guitar becomes unserviceable for music, it’s time to find another use. That’s what Asaf Tz’rtkof did, turning his into a spice rack.

Link (Google Translate) -via Make